Just one day after organisers behind Zach Bryan’s exclusive Melbourne show this December announced a venue upgrade, demand has shown itself to be so great that general sale tickets sold out in under 20 minutes.
Looking at Twitter, numerous Australian Zach Bryan fans have expressed their disappointment at losing out on tickets and have already resorted to sharing Tixel links, hoping that someone will let go of their ticket via the official re-sale website.
15 minutes after the Ticketek Australia Twitter account posted that tickets were on sale at midday, a fan named Madi W responded, “are they sold out already?” At 12:18 pm, Ticketek Australia responded, “Tickets for Zach Bryan are now exhausted”.
The concert was upgraded from its original venue of Catani Gardens in St Kilda to the massive, outdoor Flemington Racecourse after the pre-sale registration was met with unprecedented demand.
In addition to being his only (currently scheduled) show in Australia, the concert will be doubly special for fans since it also marks Bryan’s debut performance on Australian soil.
Back in February, he teased in a (since-deleted) tweet that tour dates for Europe and Australia would be “coming soon”. It’s not totally clear if this means a proper tour of the country is still being planned for 2024.
Zach Bryan is performing exclusively in Melbourne as part of the state’s ALWAYS LIVE program. ALWAYS LIVE 2023 is bringing some of the biggest acts in international and Australian music to central and regional Victoria across 17 days this November and December.
In a press statement, ALWAYS LIVE CEO Steve Smith said about Bryan’s Australian debut being tied to this year’s program: “We are thrilled to welcome Zach Bryan, one of America's hottest rising country stars, to ALWAYS LIVE for his first ever Australian performance. His exclusive Melbourne show promises to be a highlight of the 2023 program, and we can't wait to share this unforgettable experience with fans of country music from all over Australia right here in Victoria.”
Echoing the sentiment was Emily Ulman, the series’ programming director, who added: “Adding Zach Bryan to the Always Live program, in partnership with Untitled Group and UNIFIED Music Group, further amplifies our commitment to delivering a diverse and dynamic celebration of live music in Victoria.”
September was a particularly notable month for Bryan – the same week that saw him call out the “terrible people” releasing his old recordings, he was unexpectedly arrested in Oklahoma. Later in September, he released the new EP Boys Of Faith featuring collaborations with indie stars Bon Iver and Noah Kahan.