Kacey Musgraves has just launched a new merch range, partnering with Stanley 1913 to offer up a batch of beverage holders, and even a pet bowl.
Launching alongside the company’s 111th birthday celebrations, Musgraves’ partnership with the brand is described as a playful nod to the singer’s Texas roots, and ties in with the recent release of her recent album, Middle Of Nowhere.
The four-piece, limited edition collection is described as capturing “the rugged spirit of the frontier with a vintage western flair influenced by rodeo culture”, while visually continuing the aesthetic of Musgraves’ latest LP.
“I’ve been wanting to partner with Stanley 1913 for ages,” Musgraves said in a statement. “It’s been fun collaborating on a collection that reflects my personal aesthetic; blending modern and traditional, and something I actually use every day whether I’m hydrating in the studio, preparing for tour, or surviving the occasional dry spell.”
“Like Kacey Musgraves, our brand continues to transcend categories and challenge what’s expected, and this partnership beautifully brings that spirit to life across our signature hydration and café products, as well as our first pet product in a partnership collection—blending artistry and iconic design into a capsule that feels distinctly her,” added Stanley 1913’s Chief Brand Officer, Kate Ridley.
The collection itself is an interesting one, including the “leakproof 40oz Quencher® ProTour”, which retails for USD$65 (AUD$93), the 16oz Everyday Suburban Mug (USD$45, AUD$63), the 1QT Classic Legendary Bottle (USD$55, AUD$79), and – most notably – a 24oz Pet Bowl.
Retailing for USD$40 (AUD$57), the bowl is the first time such an item has been included in a partnership collection with the brand, and is inspired by Musgraves’ Australian cattle dog Pepper, whom she rescued in 2020.
According to Stanley 1913, the newly-announced Kacey Musgraves collection will be available online from 2am AEST on July 15th, though it’s currently unclear if the items will be made available via the company’s Australian store.
Countrytown brings you Australia’s best country music news, interviews, charts and more every week! This post was authored by Countrytown and originally published on the Countrytown website. It has been re-published with permission.
